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Rafay Memon

About

I think in systems before I write code.

AI Automation Developer based in Karachi, building systems that connect AI, backend services, automation platforms, CRMs, websites, and real business processes.

Story

Short version

I'm Rafay, an AI Automation Developer. My work sits where AI meets real business operations: backend services, APIs, workflow automation, CRM infrastructure, voice systems and websites.

I started in web development, moved through WordPress and GoHighLevel, then into automation and AI automation. Today the work is increasingly backend and applied AI.

Since August 2025 I've been working as an AI Automation Developer at Koresys Pvt Ltd.

Progression

  1. Web Development
  2. WordPress
  3. GoHighLevel
  4. Automation
  5. AI Automation
  6. Backend & Applied AI

Engineering philosophy

Before I build it, I draw it.

  1. 01

    Draw the system first

    I don't start by opening an editor. I start by understanding the system and drawing it.

  2. 02

    Choose tools for the problem

    I don't force a business problem into a tool just because that tool is familiar.

  3. 03

    Expect the design to change

    The first design is rarely the final design. I compare the real build against the drawing and update both.

Technical interests

What I like building

  • AI agents
  • Voice AI
  • Workflow automation
  • Backend systems
  • CRM infrastructure
  • APIs and integrations

Current direction

Currently exploring machine learning engineering.

  • Python
  • Machine Learning
  • Google Cloud
  • Vertex AI
  • BigQuery ML
  • MLOps

Working through the Google Cloud Professional Machine Learning Engineer learning path.

Skills and tools

Toolbox

AI & Automation

  • n8n
  • Claude
  • ElevenLabs
  • Vapi
  • AI agents
  • Voice AI
  • LLM integrations

Backend

  • Node.js
  • TypeScript
  • APIs
  • Webhooks
  • Data processing
  • Business logic

CRM & Communication

  • GoHighLevel
  • Twilio
  • SMS
  • Telephony

Websites

  • WordPress
  • Web development

Machine Learning — currently learning

  • Python
  • Machine Learning
  • Google Cloud
  • Vertex AI
  • BigQuery ML
  • MLOps

Contact

Have something interesting to build?